Elements of Graphic Design That Must Be Know

Elements of Graphic Design

As a graphic designer the main equipment that must be owned is an idea and the ability to pour his thoughts into graphic art, a reliable graphic designer certainly wants to maximize the rich art produced. to support the perfect design produced there are several elements that must be learned.

All these elements do not have to be combined together in one design, often one of the elements dominates the work of a design, depending on how the desired result, sometimes there are some designs that require one of these elements to be prioritized, so there are emphases in each element. The following are elements of graphic design and its principles:

1. Line

A line is a design element that connects one point to another. Lines can be interpreted as a pencil, pen, or mouse scratch on a computer and so on. Lines do not know the term depth , and only have thickness and length, therefore lines are often interpreted as one-dimensional elements. The shape of the line has many variations, the shape of the line itself can usually interpret its use. example of using lines for example:

Straight lines, straight lines are usually identified with a stiff impression, this variation is usually used as a symbol of formality.
Curved lines, the use of curved lines usually gives the impression of being soft and flexible.
The zigzag line, the zigzag line isoften interpreted as a hard and dynamic line.
Irregular lines, these lines usually give the impression of being flexible and informal.
Horizontal, horizontal lines symbolize the impression of passivity.
Vertical, vertical lines are often interpreted as lines that have a stable impression.
Diagonal lines, these lines can be interpreted as meaning active, dynamic and attract attention.

the use of lines themselves can provide differences in feelings and also in stimulating or executing an idea or idea. For example, by changing the pressure, indentation, thickness, will cause different results. The use of lines in the design of visual communication is not bound by certain rules and standards, because basically lines are a visual element that can be used anywhere.

In its use, a line needs to be carefully calculated, so it doesn't seem careless and forced. The use of very good line variations will add to the aesthetic and comfort elements for people who see. Because the purpose of the design of visual communication itself is to present both verbal and visual information so that it can be easily, pleasantly, and impressively. Graphic designers often also use line elements as illustrations.

2. Field (Shape)

Fields or usually also called shapes are any shapes that have dimensions of height and width of fields can be geometric shapes such as (circles, triangles, rectangles, ellipses, semicircles, etc.) and irregular shapes. Geometric fields have a formal impression, while non geometric fields have a more dynamic and informal impression.

3. Texture (Texture)

In graphic design texture is a fine and coarse value of an object, or it can also be called a touch value. Its use can be celebrated to provide memorable visuals and character. In a visual texture communication design is often used to adjust balance and contrast. In practice texture is often categorized as a pattern of an object's surface, for example the surface of carpet, clothes, leather, wood, and so on. The use of textures in graphic design is also usually often applied to the design background or often we call design background .

4. Space (Space)

Space or space is the distance between a form and another form, which in graphic design can usually be used as an element of design aesthetic effects. In terms of graphic design, an empty area that lies between visual elements is also considered a design element. Blank fields are intended to add to the impression of comfort and "rest" and give the impression of pressure on the visual object that is in a design.

5. Size (Size)

Size is another element in graphic design that defines the size of an object. This element is used to show which object we want to highlight because by using this element a graphic designer will be able to create contrast and emphasis on design objects so that people will know the priority scale of the object to be seen first compared to others, for example to the size of a title will be greater than the scale of the other objects.

6. Color (Color)

Color is an element of graphic design elements that is the main attraction. The use of the right color will be directly proportional to the quality, image, readability, and delivery of the message in the design. for example, for the use of soft colors, it will exude an impression of romance, peace and comfort. While the colors are firm and bright will give a dynamic impression. Avoiding combining the wrong colors is very important to avoid the wrong interpretation by the person who sees it.

Colors have their own characteristics, uses, and meanings. In art, color is divided into 3 dimensions, namely:

First Dimension: Hue

Color distribution based on color names, such as red, yellow, green, and others. Based on Hue, then the colors are further divided into three groups, namely primary colors (red, yellow, blue), and secondary colors which are a mixture of two primary colors with a balanced composition. For example the mixing of yellow and blue will produce green.

Second Dimension: Value

Value is the dimension of the darkness of the color, basically every color can be explained, which then results in a younger color. An example is if the blue color is explained it will produce light blue.

Third Dimension: Intensity

Intensity can be interpreted as a level of purity or color clarity (brigtness of color). The colors that have not been mixed and are still pure are called pure hue. Painters or graphic designers generally express their work with derivative colors, because pure colors are usually too raw to be applied in a painting.

Thus the discussion of the elements contained in graphic design, hopefully can be a learning material and useful for the reader.

source : ilmuseni.com